Martigny (Switzerland), 17 March 2026 – SWM Motorcycles is a historic motorcycle manufacturer strategically located in Lombardy, the beating heart of Italian motorcycling, chosen by leading companies in the sector for its proximity to the Milan area, which plays a key role in global business. Originally a racing brand, SWM has abandoned the world of racing after joining the Shineray Group to look to the future and expand into the international market. The headquarters are located in Biandronno (Varese, Italy) conveniently located by fast road links and just a few minutes from Milan Malpensa International Airport, which has connections to all major countries worldwide.
Ennio Marchesin – Marketing, Communication and Sales Manager Italy : “The SWM project preserves the heritage of a brand founded in 1971 within the company on the shores of Lake Varese. Racing is in SWM’s DNA, and Supermoto marked our first return to the sport. We have a strong connection to Supermoto, and today, with our BINSEN electric model, we support the mobility needs of the XIEM – S1GP organisation”
Danilo Boccadolce – XIEM CEO: “ We are very happy of this new partnership with an historic brand like SWM and we hope that it will soon return to racing.”
In the photo: BINSEN bike
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