Martigny (Switzerland) – 16 June 2026 – Alayan, a TESYA Group company specializing in equipment and machinery rental services for companies of all sizes operating in industry and the construction of infrastructure and events, continues its commitment to international motorsports with its new sponsorship of the FIM Supermoto World Championship. This initiative is part of a broader commitment to the company’s commitment to maintaining highly recognizable sports platforms, combining European-wide visibility, proximity to customers and stakeholders, and openness to new geographic markets.
Marco Moncada, Head of Strategy, Marketing, and Development at Alayan : “The new sponsorship of the FIM Supermoto World Championship demonstrates an approach consistent with the company’s evolution and growth strategy: being present in dynamic, highly professional, international contexts that strengthen our brand awareness and trust. Motorsport is a field that requires organization, speed, technical expertise, and the ability to operate with high standards in diverse scenarios. Through these synergies, we intend to strengthen dialogue with multiple stakeholders, while also opening up new opportunities for relationships with high-potential stakeholders and market segments in Europe.”
Racing competitions also share strong similarities with the world of professional rental: speed of execution, organizational precision, adaptability, management of complex tasks in short timeframes, and constant attention to performance. These are contexts in which timeliness, reliability, and operational continuity are key factors: the same principles that guide Alayan in supporting companies, construction sites, infrastructures, and events with integrated and specialized rental solutions.
TESYA is an international group comprised of 28 companies with strong local roots located in 15 countries. It is a leading provider of sophisticated services and highly customized integrated B2B solutions for construction, mining, construction site management, warehouse and logistics, short-term rental, electrical and mechanical power generation, and the energy transition. TESYA offers the strength of over 90 years of experience and a world-leading portfolio of products and services, delivered by approximately 4,000 people in 130 locations, all working with a single purpose: supporting the growth of people, businesses, and communities.
In the photo: #41 Marc-Reiner SCHMIDT | S1GP
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